Recareers

#2025

One of the great things about belonging to industry related groups is that you get ideas and input from outside of your own ecosystem. Case in point, the following came from a private group created for the CRM that I've been using for years (FUB):

Smart List Collections are 🔥. They just might be my new favorite thing everrr. Now I can easily stay on top of:

✨ Agent accountability
📆 ISA daily follow-ups
🙋🏼‍♀️ My own lead follow-up
＠ And my email marketing game

Everything's organized in neat little emoji-labeled bundles, and it actually makes me want to open my CRM. (Yes, really.) And speaking of email marketing... I've been on a tear lately, and the results have been solid gold. But here's the secret sauce:

There's a fine line between spam and value.

Here's what's working for me:

📌 Sending hyper-relevant info to the right people
💰 Down payment assistance tips
📊 Market stats people actually care about
📉 Loan types and how to buy down your rate
🏡 How long homes are taking to sell in their specific area

I'm not just shouting into the void-l'm educating. I want sellers to know what's really happening in their neighborhood. I want buyers to understand how interest rates affect their buying power. And don't forget to create call lists out of those who have opened the emails!

The result?
I just locked in a $1.2M buyer moving here from out of state ✈️ and I've identified a TON of people to nurture over the next 3-12 months. My team/agents are getting responses from leads they put in COLD - they are replying back with more questions. Easy peasy follow up.

Lesson of the day:
Don't be generic. Be the expert. Be the value.