Lima Juliet Digital

Spent some time at Hemingway Home Museum and it is just what I needed.

The man built a legacy on cutting the fluff. Keeping only what mattered. Letting the words tell the truth.

That's my job too. Just... you know... with spreadsheets instead of sentences.

A hard thing for some in the industry to admit is running digital ads isn't the hard part anymore. Anyone can do that. AI can do that.

So. What you actually need?
Someone who lives inside the numbers. Who knows what's live, what's converting, what's quietly bleeding your budget, and what it all actually means.

That's not a tool.

That's a person. That's experience. That's me.

Miss me? … Don’t answer that.

I took a little unplanned hiatus. But the good news is I’m in Key West!

…

Officially!

Like, boxes unpacked, dogs down here… All that good stuff.

I know, rough life. Somebody had to do it.

Lima Juliet Digital is still very much up and running!
Same work.
Same standards.

Just a significantly better view and zero complaints about it.

Hey dad, I escaped the snow!

Okay. We’re back. Let’s go. 🖤

We are 3 weeks into the new year. How's it going?

Be honest.

Me? I've been moving slower than I thought I would. Which feels weird to admit when you run a business built on strategy and ex*****on, but here we are.

January had me convinced I needed to hit the ground sprinting. New year, fresh start, all that. But I'm learning (again) that sustainable momentum doesn't come from burning yourself out in the first three weeks.

So I'm adjusting. Focusing on what matters. Letting go of what doesn't.

If you're feeling the same way, you're not behind. You're just figuring it out like the rest of us.

So. Tell me. How's your January actually going? I really hope you're crushing it.

Christmas music has been on in my car since November 1st.

I don't care if it's "too early." I don't care if people think I'm extra... or is it "basic" now? My elder millennial heart has a hard time keeping track some days.

Holidays bring me joy. All of them. But Christmas? Christmas hits different.

The music. The lights. The vibe. The excuse to celebrate and slow down for a minute. I'm here for all of it.

Some people wait until after Thanksgiving to start celebrating. Cool. I started three weeks ago. Life's too short to follow arbitrary rules about when you're allowed to enjoy things.

If it makes you happy, do it. Whether that's Christmas music in October, holiday decorations before Thanksgiving, or literally anything else that brings you joy.

Permission granted.

And in case you were wondering, this is The Plaza Hotel in NYC. ✨ DC, Key West, New York. Wherever great businesses are, that's where I work.

Now if you'll excuse me, I have Mariah Carey to blast on repeat.

Let's have some fun! When did YOU start playing Christmas music? Early bird or do you wait until Thanksgiving? Drop your confession below 👇