Terry Taylor-Senior Partner at e3 Wealth

Market highs often trigger fear because our emotions remember crashes more vividly than steady gains. Behavioral finance reminds us the biggest challenge isn’t timing the market — it’s managing our reactions. That’s why diversification and discipline are often the real drivers of long-term success.

Your Brain Remembers the Crash - Not the Climb | e3 Wealth When the market is on the rise, it's completely normal to feel a bit hesitant. Our instincts often urge us to be cautious, mainly because our brains tend to remember past downturns more clearly than the good times. By understanding this natural psychological tendency, you can make more informed and....