Interact Communications

Talk about starting the new year off right: The U.S. Department of Labor recently announced that it will invest $65 million in community college career training in critical industries. Called the “Strengthening Community Colleges Training Grants Program,” the funding will help 18 colleges nationwide with programs in manufacturing, health care, IT, and more. Recipients include Foothill-DeAnza Community College District in California and five Hispanic-serving colleges to increase career opportunities for historically underrepresented students.

U.S. Secretary of Labor Julie Su said on on CC News Now, “This is how we fundamentally shift workforce training programs to better invest in improving the lives of America’s workers.”

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The marketing organization WARC recently released “The Future of Media 2025” report, outlining top media planning and advertising trends. While worldwide advertising spending crested at more than $1 trillion last year, that number is projected to grow by more than 10%. In fact, over the last decade, global ad spending has more than doubled. The report looks at new marketing options and how the search giant Google is being challenged by social media platforms, the emerging source for younger consumers.

“As spend and sentiment shifts to channels like social, influencers, podcasts, and gaming, new tactics for brand building are emerging,” states the Martech Cube. “Advertisers are adapting campaigns for platforms where attention is more fleeting, and lots of little exposures need to work together to improve brand outcomes.”

For more martech and education headlines you won't want to miss, check out On the Cutting Edge, February Edition: https://hubs.la/Q034zZXq0

Today, we want to give a huge shoutout to the financial aid teams at community colleges. With the spring semester around the corner, they’re working tirelessly to ensure students have the resources they need to succeed. 🎓💰 Your hard work helps make education accessible for all. THANK YOU for your dedication!