Rock and Ride

Dear Rock and Ride athletes,

It is with very heavy hearts that we make this announcement...

ROCK AND RIDE STUDIO IS PERMANENTLY CLOSED, EFFECTIVE IMMEDIATELY

For the past seven years we’ve enjoyed serving the La Crosse cycling community in our multi-disciplinary studio; and have seen so many of you gain so much confidence, joy, and improved cycling skills. Bringing such an unique concept to the area took some time to grow, but with time we were able to see the studio flourish into a safe, supportive, and inclusive environment regardless of your level of fitness.
The decision to close our doors has not been an easy one, however, like many small businesses, the pandemic forced us to close, and even after reopening, class sizes greatly diminished. We will forever feel grateful for those of you who came in and tried riding virtual, wore masks in class, and continued to support our studio.

Thank you for all the love, support, and understanding you've continued to show us throughout this time. We will cherish all the life-long friendships we made, goals we've conquered together, and fun we've had with you all along the way.

We will be selling off our bike trainers, as well as strength training equipment. Stay tuned for more details. If your bike is still in the studio, you will have an opportunity to retrieve it. Do not hesitate to reach out with any questions.

Although our studio doors are closing, our Rock & Ride brand will continue to offer:
• Coaching services
• Mallorca training trip
• One-on-one training
• Racing team
• Nutrition, apparel and more!

Ride on!

Leonardo Silva

When our teammate decides to do her first century ride…