Pure Design House

After experiencing mold toxicity in her own home, founder Deana Duffek began asking different questions about design.

Not just:

"Is it beautiful? but "Is it beneficial?"

That personal experience transformed the way we approach every project today.

Because beautiful spaces should also support the people who live inside them.

Summer always inspires us to simplify. Open the windows.
Bring in lighter textures. Add natural materials. Create room to breathe. Sometimes even the smallest changes completely shift the energy of a home.

What are you refreshing this summer? ☀️

We believe great design lives at the intersection of beauty and wellbeing. Style and science are not separate conversations.

The materials we choose, the air we breathe, the finishes we specify, and the way a home functions all contribute to how we feel inside a space.

Because home should support your mind, body, and spirit.

Fredericia extends the Plan Collection with a new Barstool — completing the series for modern work, dining, and living. Compact yet comfortable, it moves seamlessly between offices, restaurants, and bars.
Designed by Barber & Osgerby, Plan refines industrial simplicity with crafted tactility and human-centered form. Built for longevity, each component is made for disassembly and repair, while tables feature Kvadrat Really tabletops — a circular, upcycled material with exceptional durability.

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