Real Data Strategies

It's the trend over time. YES!

Seth's Blog: Just the right amount of data The digital sign at the train station near my home could show me what time it is. It could tell us how many more minutes until the next train. Or it could announce if the train was running on time......

"Embrace your customers for what they do, rather than what you think they’re doing. Stay objective and allow the data to provide insight."

10 Ways to Use Big Data to Get to Know Your Customers Better We are in what Forrester Research calls “The Age of the Customer,” where customers, not companies, are driving business decisions. For this reason, it is more important than ever for companies to get to know their customers on a deeper level, and they are beginning to tap their Big Data for this. In...

How very true. If you can't explain it simply, you don't understand it well enough.