DealerCards

If you're in sales find a way to make an impact not just an impression. I sent a sample box to a GM at a Chrysler Dodge Jeep Ram store in South Texas over a year ago and really put some extra into it. He walked up to our booth in Baltimore, shook my hand, and said hey I haven't forgot about you since you sent that box. That turned into a $40,000 a year account. Go above and beyond and people won't forget you.

Every car sale is a chance to make a lasting impression on someone long after the paperwork is signed. Your photo, your heartfelt message, a picture of your customer at delivery, and a couple of gourmet fudge brownies showing up at their door the very next day. Those are the kinds of touches that people remember and talk about.