BNI - GROW

A tip from speaker Stephen Eslick’s on building client loyalty — remembering that first impressions equal lasting ones. He posed the question, “What’s your tone of voice like — in person, over the phone, marketing emails, your website and beyond?” Are you conveying the friendliness and expertise you provide no matter the channel? And do you sound consistent regardless of where you are communicating? First impressions are indeed lasting ones, but just don’t let them be the last ones.

(shared from Vicki Freed with Royal Caribbean)