Blackbird e-Solutions LLC

Ad accounts don’t “die.”
They get bored.

The simplest testing system I’ve seen is a 3×3 matrix:

3 hooks:
1) Pain (what’s frustrating right now)
2) Promise (what’s better on the other side)
3) Proof (why believe you)

× 3 formats:
A) Short video
B) Static image
C) Carousel

That’s 9 variations.
Run them for 7–10 days.
Kill losers fast.
Double down on winners.
Repeat.

Consistency beats “one viral ad” every time.

What hook has worked best for you lately: pain, promise, or proof?
How about which format?