Infantree

There’s no short cuts in rebranding, so Infantree gave Clean Cut a whole new look—we trimmed off the excess and built them a new website, featuring a fresh color palette, updated photography, and improved UI/UX. Add in some branded swag and print collateral, and now Clean Cut is keeping their side of the street clean (in more ways than one).

Logos don’t just come out of thin air. At Infantree, it’s a creative process that has us going back to the drawing board—dozens or even hundreds of times. Here’s a visual storyboard of how we iterated our way to the perfect logo for Clean Cut.