Redhead

Community activations sit at the intersection of brands, places, and people. For an event to have a lasting impact in any of these realms, there needs to be a plan beyond simply getting people in the door. For an in-depth breakdown of Redhead’s approach to community activation events, check out our latest blog post. Read it here: https://redhead.studio/blog/planning-community-activation-event-start-here

Nearly every social media marketer has heard a client say, “I want to go viral.” We get it — but artificially manufacturing something to go viral is a bit like escaping quicksand. The harder you try, the less likely it is to happen.

In our latest blog post, our content director Allison explains why viral moments aren’t engineered, they’re enabled by human connection. Read it here: https://redhead.studio/blog/what-punch-monkey-teaches-us-about-virality-and-human-connection