Michigan Spirits Association - MSA

Here is what one of our member's brands are doing to help during this time of crisis - please share what others are doing

Last week was the 8th annual MSA Golf Outing at Oak Pointe Country Club in Brighton. We wanted to thank all the attendees and sponsors that joined us this year in what turned out to be our most successful outing to date! We look forward to continuing the tradition and seeing everyone on the course again next year!

Exclusive: U.S. Spirits Market To Outperform Beer And Wine For The 7th Consecutive Year
The U.S. spirits category is expected to expand once again this year, albeit by a modest 2% to 233 million 9-liter cases, achieving its 23rd consecutive annual gain, according to The U.S. Spirits Market: Shanken’s Impact Databank Review & Forecast, 2018 Edition. By comparison, wine consumption is projected to increase by a mere 0.2% this year, while total beer volume is expected to register a 1% decline, excluding flavored malt beverages.
Spirits market growth continues to be driven by brown spirits including Irish whiskey, Cognac, Bourbon, rye, and other straight domestic whiskies, as well as single malt Scotch and flavored whiskies. Tequila is also contributing strong growth. On other other hand, further declines are forecasted for blended Scotch whisky, gin, rum, domestic brandy, and imported vodka brands, according to the recently-released 300-page report.
Tito’s vodka remains the nation’s fastest-growing spirits brand. It’s projected to surpass 7 million cases by year-end to become the market’s second-largest spirit label in volume terms, behind only Smirnoff. Last year, Tito’s was one of just six spirits brands to exceed $1 billion in retail sales. Hennessy is expected to remain the industry’s number-one spirits brand in value terms—despite some Cognac supply issues—as it accounts for nearly two-thirds of Cognac consumption in the U.S.
Source: Shanken Daily News Tuesday, September 18, 2018