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Why Marketers Need a Convergent TV Strategy

There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More recently, the pandemic drove massive OTT/CTV adoption with subscriptions for Netflix and other streaming services hitting all-time highs.

Why Marketers Need a Convergent TV Strategy - Digital Remedy There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More recently, the pandemic drove ...