Yellow Letter Service

WANT TO KNOW WHAT MAIL PIECE WORKS BEST FOR PROBATES...READ ME...

Last week I taught you how to go about finding probate leads at the court house and I hope you did your homework!

Today we are going to take this a step further by going over the the most important aspect of your direct mail campaign: Which mail piece is a sure 🔥 way to lock up deals.

I choose 4 different markets and and I tested a variety of postcards, yellow letters, and professional letters. On average we were able to pull roughly 400-600 leads per month for each city/county and each county was in a different state.

My first test was pretty simple, we used our standard handwritten postcard and mailed it to the current months probate list. We made no mention of the death, just that we wanted to purchase the house for cash, as-is, and we buy move fast.

On average we ended up with 3% response rate… not bad. Each list contained around 500 names and addresses and it cost us $.45 each to mail out (500x.45= $225.00) and at a 3% response rate we received 15 calls. Which made our cost per a lead around $15.00.

The next month we pulled a new list and mailed the professional letters. We went all out in designing the letters to make it look as professional as possible. We added the logo, website address, and a used a professional envelope with the handwritten font for the envelope. We kept the copy along the same lines of the postcard and added a testimonial in the bottom. For one county, the total cost to mail 522 letters was $391.50. We received a response rate of 7.08% or 37 phone calls. Our cost per lead came out to roughly $10.58. From this we noticed that the professional letter allowed us to cut our cost per a lead down by 25-30% for each county…. THAT’S HUGE!

The following month we pulled a new list to test our yellow letters against the professional letter. We used the old, but proven standard letter (I want to $BUY$ your house). For one campaign I ended up with 425 leads. It cost a total of $361.25 to mail out the yellow letters. We ended up with over 47 phone calls or 11% response rate. Our cost per lead came out to roughly $7.75… That’s a savings of nearly 26% against professional letters and over 50% against the postcard.

As you can see, the yellow letter was our best marketing piece on the first touch. Next time I will go into more details about this campaign; when to follow up your mail piece and I will also discuss if giving condolences to the heirs helps.

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