Adrian G.

Does your restaurant’s branding hold up on a tiny smartphone screen?

For The Lone Star restaurant concept, I redesigned the identity to ensure the brand felt premium yet approachable. My focus was on two critical areas:

Responsive Identity: I optimized the "Lone Star" mark to maintain its bold Texan character while staying perfectly legible on everything from large signage to small mobile menu icons.

Systemic Menu Design: I created a unified visual language across the menu, ensuring the BBQ, bar, and dessert sections feel like one cohesive family.

The result? A brand that’s as easy to navigate as it is to recognize.

Ready to give your restaurant a professional edge? Let’s talk.

See the full project here: adrianguevara.myportfolio.con

God 𝙄𝙨 a Designer