Smale Sales

Ownership often takes the blame when things go poorly for pro sports teams, but I think John Sherman deserves a lot of credit for the Kansas City Royals making the playoffs this season:

Riding the Wave of Success John Sherman

My friend, Neal Smith, owns Lightscape Transformations. He was hired to light up the backyard pool of a local KC celebrity. I think it turned around great. You should have him spruce up your property too!

Have you ever heard of Sensory Marketing? What is it? It's using your customers' senses to get them to increase their buying habits.

A doughnut chain pumped the scent of fresh-baked donuts into the ventilation system of a large city's public bus lines. Their stores on those lines increased sales by 29 percent in a month.

If you're interested in finding out more, please contact me. We can help with smells and sounds, two of the more subtle (and powerful) senses that can affect buying decisions.