QMocha AI for Ecommerce

We recently collaborated with to create a virtual photoshoot!

At QMocha, we work closely with Shopify retailers offering them concierge services so we get an up close and personal understanding of their challenges with content creation.

Model: Whitney McClain

Social Media Tip of the Week⁣⁣📲
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Know Your Audience⁣⁣
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Although COVID-19 has been extremely hard on most businesses, it has also allowed businesses to reconstruct their marketing campaign.
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Knowing your audience is key to your brand success. If you’ve been marketing your brand for a while, you might be tempted to skip this step. You already know your customer, right? Maybe, but do you know them in their current state? ⁣⁣
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Are there additional audience opportunities that you haven’t assessed that you could test now? ⁣⁣
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It doesn’t matter who you are — now is an excellent time to take a step back and re-acquaint yourself with your ideal client.⁣⁣
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One way to do this is to Identify the basic information.⁣⁣
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Answer questions such as age, location, gender, basic interests, income level, etc. Once you have a basic outline of a profile, go further and ask yourself, “So what?” and “What does this mean?” ⁣⁣
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This in-depth knowledge of your clients will set the tone for everything you do during a crisis like COVID-19 and even beyond. ⁣⁣
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What’s one way you have switched up your marketing?

Are you writing captions the length of an essay? ⁣
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Or are your captions 10 words or less?⁣
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Whether you’re writing short or long captions, it’s important to find out the optimal length in characters of your caption text to boost your engagement. ⁣
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Let’s take a look at and !!⁣
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While short captions work well for Ulta, (16-70 characters), long captions perform best for Sephora (181-360 characters). But here’s the kicker, if both accounts are looking for just “likes” then we suggest they stick to these caption lengths…⁣
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If they’re looking for more comments, then for Utla, we suggest they create very long captions(361-2220). For Sephora, short captions generate the most comments!⁣
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In the end, depending on which metric means more to you and your brand, getting a grasp on caption length can help with engagement significantly.⁣
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What do the length of your captions typically look like? Let us know in the comments!

Charity Spotlight of the Week!⁣⁣⁣⠀⁣
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This weeks charity spotlight goes to ⁣
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Did you know that in the United States, 1 in 9 people struggles with hunger? ⁣
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The Feeding America network is the nation’s largest domestic hunger-relief organization, working to connect people with food and end hunger. Donors, staff, and volunteers all play an important role in our efforts to end hunger in the United States.⁣
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Find out more by visiting their website!⁣ ⁣⁣⠀⁣
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What’s your favorite charity to work with? ⁣
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Let us know in the comments!⁣⁣⁣

If you’re looking to grow your brand awareness, then posting consistently is key to your success.⁣
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Brands need to be active in order to attract followers and boost engagement rates.⁣
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Most experts suggest posting 1-3 times a day. But what is the best frequency for you? You can quickly find out with QMocha. Visit our website to access your FREE report card, and check 'Time > Frequency'.

While you are there, do not hesitate to check QMocha Post Designer as well - it will help to optimize your posts also.

No matter if you’re posting 1x a day or 3x a day, posting consistently will help you establish your brand presence, which in return will drive more traffic to your pages!