SofTap Inc
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Premium PMU Products & Education Since 1988 ✨
Family-owned | Made in the US
Committed to Quality, Safety & Innovation.
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Welcome SofTappers!
Freshly done permanent makeup always looks bold, crisp, and Instagram-worthy... but here’s the truth: that’s not the final result.
In Episode 5 of Tap Talk, we’re breaking down the “pretty little lie” behind fresh PMU photos and why they can set unrealistic expectations.
We dive into:
- Why fresh brows, lips, and eyeliner always heal differently
- How pigment softens, fades, and can even shift in tone over time
- Why healed results matter more than fresh results
- The importance of touch-ups and choosing pigments with long-term results in mind
- What every client should know before booking their PMU appointment
Whether you’re a PMU artist or someone considering permanent makeup, this episode is all about transparency, education, and setting realistic expectations.
Listen to this new Podcast episode of Tap Talk and all the others on Spotify, Apple, YouTube, and RSS today!
06/11/2026
Starting on July 6th we’re hosting another eyebrow course! This one’s for brand new PMU artists, cross-over artists (tattoo, esthetics, microblading, machine PMU etc.), and artists seeking structured fundamentals-first brow training. No prior permanent makeup experience required! Make sure you visit our SofTap Training website and get signed up in time to receive your kits before the start date of July 6th! Happy Tapping!
SofTap Academy | Hybrid Permanent Makeup Training Launch or expand your PMU career with SofTap’s hybrid academy for brows, eyes, and lips. Online learning plus guided hands-on training.
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Address
550 North Canyons Parkway
Livermore, CA
94551
Opening Hours
| Monday | 8am - 4pm |
| Tuesday | 8am - 4pm |
| Wednesday | 8am - 4pm |
| Thursday | 8am - 4pm |
| Friday | 8am - 4pm |
