Profitable Horseman

Old school thinking has enduring value, except when it doesn’t. Your horse business is dynamic as it constantly evolves. What worked previously may not work well now. Your students’ and customers’ expectations as well as their behaviors are influenced daily by all media and social interaction.

Without comprising your core values regarding the industry, your business model will need frequent modification to keep profitable.
Change can be gradual or instant. It’s just a decision.

Running a horse business and expecting your customers to do what’s right naturally is a huge expectation and maddening. You will be relieved of a great burden at the moment you realize not everyone thinks like you.

As operating costs of a horse business have increased significantly, keep this advice I heard in the past in mind when reviewing your fees.