PS Digital Agency

LinkedIn Isn’t Broken. BUT the Rules Have Changed.

It’s 2025. What worked in 2022 doesn’t cut it anymore.
If you want to grow, build influence, or generate leads—you need a new playbook.

Let’s break it down:

✅ What To DO in 2025:
☑ Use carousels. They’re the #1 way to attract new followers.

☑ Engage more than you post. Comments = credibility.

☑ Text + Visual wins. Stop choosing—use both.

☑ Post vertical video. TikTok-style videos dominate LinkedIn’s feed now.

❌ What NOT To Do:
🚫 Text-only posts (they die in the algorithm).
🚫 Rely on scheduling tools or automation.
🚫 “Ghost post” without engaging before/after.
🚫 Tag everyone & hashtag everything—it’s spammy now.

If I Had Only 1 Hour/Day on LinkedIn…
I’d follow this 60-minute framework:

🕐 20 min: Prep a scroll-stopping post.
🕐 30 min: Comment before and after posting.
🕐 10 min: Answer DMs and build key connections.

🧠 20 Minutes: Prep Your Daily Post
Start with the right topic:

Use Perplexity, Google autosuggest, or ChatGPT’s Topic-GPT

Find what people are asking → answer it.

Then design fast:

Pinterest for inspiration

Canva or Ideogram to create graphics

Use EasyGen to write or refine your caption.

💬 30 Minutes: Engage With Intention
Comment before AND after you post.
Engagement is the secret sauce for visibility.

Prioritize your own post’s comments.

Engage with 3–5 creators you follow.

Comment with value—not emojis.

If you can’t be social on social media, don’t expect results from it.

🤝 10 Minutes: Network Daily
Build a habit of real connection.

Find 5 ideal people using:
➤ Click search bar → Enter → "People" → 2nd+ connections → Filter by job + location + followers (ex: Ruben Hassid).

Always respond to DMs—quickly.

Final Thought:
LinkedIn isn’t dead.
But your 2022 strategy might be.

Adapt. Engage. Build smarter.

Let’s grow 🌱