FINIEN

Missed the last episode of Hitting the Mark?

Tyler Strand co-founded the creative operations platform Air - air.inc a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, and the entire brand is built on smart brand marketing. The team is putting out all kinds of crazy campaigns that most Creatives wish their agency would let them run, thereby building a bond and a community that reaches far beyond the product.

A fascinating brand, with a name that continues to set the direction even after 8 years in business. Tyler shares his insights on community building and why picking brand marketing versus traditional feature-forward sales was the right path for Air in a highly edutaining episode.

Listen here:
↠ FINIEN — https://loom.ly/7NnJycM
↠ Apple — https://loom.ly/dZ4cuSo
↠ Spotify — https://loom.ly/AKk8gk8
↠ Simplecast — https://loom.ly/aLTDbAI

How to gain brand authenticity?

"We are like them. We just happen to design, produce, and market a product/service they purchase." – All Great Brands

Getting to the bottom of this is part of building your brand’s platform, which I have helped Founders and C-Suites accomplish over 200 times now through my 8-hour brand strategy sessions.

Once manifested, everyone will feel it, and the founder will be empowered, rather than pushed, to take the stage.