Fuller Management - FMC

Nudges = Strategic placement of information, giving a person the option to choose, directing them toward known interests and business offerings.

Examples:

* Direct mailers
* Email
* Special offers
* LTO’s
* BOGO’s
* Dollars-off or % off
* Pop-ups / Events
* Flyers
* Collabs
* Announcements
* Etc.

Ep.2 What customers actually want
💰Pricing Edition

If you listen, your customer will tell you whether they do or do not value your product. The words they choose when shopping with you tells you everything you need to know!

💡”Dollars” tends to = investment or barrier, “Bucks” often simplifies the purchase down to an attainable transaction, an attitude about spending. Both stem from behavioral patterns.

If you’re curious about how your customer views your business, send us a DM and we’ll clarify your patterns. Save this post and send this to your small biz friends 🤝