Gardner Automotive Communications

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Communication Tip - Gardner Automotive Communications Whether you are writing an entire marketing campaign, a simple email or a tweet, take a moment to put yourself in the mind of the reader. It seems like obvious advice, but it’s worth a friendly reminder now and then.

Come with us to in our newest blog post.. "Yes, a motorbike is the preferred method to get around town, perch for a mid-day nap amongst shops, transport all five members of your family or deliver massive panes of glass across town… But for how much longer?"

Life in the Fast Lane: Evolving Motor Culture in Vietnam Here in Vietnam, perhaps it’s more like the early days of automotive marketing: manufacturers have to make the case for entirely switching to car ownership.

Just posted a new blog post at Fuel For Thought: Brand Reinvention Case Study

Brand Reinvention Case Study - Gardner Automotive Communications In 2009, Domino's was tied for dead last with Chuck E. Cheese in a consumer taste test.  Their image was old and they were the butt of "tastes like cardboard" jokes.  They reinvented their entire brand by looking at themselves honestly.  Instead of allowing all the negative perception to create furt…