AutoPacific

AutoPacific's 2024 U.S. Replacement Tire Buyer Study is now available. Tire shoppers are spending more time researching before purchase and often know what brand they want before going to the retailer, emphasizing the importance of brand awareness.

Tire Shoppers Do Their Research and Know What Brand They Want When They Go to the Retailer, According to AutoPacific’s Latest U.S. Replacement Tire Buyer Study — AutoPacific More than half of replacement tire buyers know what brand they plan to purchase before they go to the tire retailer, according to AutoPacific’s recently completed U.S. Replacement Tire Buyer Study.