Angelsmith

I wanted to share some thoughts and research on how to prepare for Black Friday Cyber Monday(BFCM).

In 2022, over the Black Friday Cyber Monday, e-commerce sales topped $20 Billion, with Cyber Monday leading with $11 billion. But interestingly, Thanksgiving Day sales are rising, hitting $5.3 billion, up 3 percent over the previous year.

How We Are Planning For Black Friday, Cyber Monday eCommerce sales:
Advertising Spend - due to increased competition, BFCM is more expensive than during the rest of the year. Expect to pay up to 100% more on Facebook & Google this holiday season.

Discounts - Consumer expectations are high for discounts during BFCM. In 2022, that average discount was 27%. We anticipate there will be heavy discounting to move inventory this year.

Reduced Consumer Spending - Many retailers are planning for inflation-driven reduced holiday spending.

Open Early, Stay Late - Retailers are opening sales up earlier than ever and maintaining deep discounts well past Cyber Monday. Last year, most of our clients sold through Wednesday.

Acquisition Campaigns - Most retailers will run acquisition campaigns before opening their sales this year. This is an excellent strategy to build your retargeting pool. This is especially effective for categories where you need to really shake the trees to find your ideal audience. This works exceptionally well for wineries that must reach beyond their email list.

Planning - Consumers begin planning their spending well before sales open up. 49% of Cyber Monday 2020 shoppers wanted better deals and more ads from stores leading up to the sales. (Deloitte, 2020). We anticipate this will continue in 2023.

2023 eCommerce revenue during Q4 is expected to climb about 10%, according to an article in Forbes. But it’s going to be an extremely competitive season. It will require aggressive advertising strategies and packaging to succeed this year.

Let’s chat about your strategy and ad plan for BFCM.

You’re gonna rock this!

Carin