The Blake Project

Marketing's Only Problem-Solving Event is back. Join us for The Un-Conference: The Human Advantage In An AI World, September 9–11, on San Francisco’s waterfront.

The Un-Conference: The Human Advantage In An AI World - Branding Strategy Insider AI can create content. It can analyze markets. It can generate ideas, optimize campaigns, personalize experiences, and increasingly act on behalf of

Brand coherence is built through the decisions an organization makes when resources tighten, priorities compete, and employees must keep the brand promise.

The Decisions That Make A Brand Coherent - Branding Strategy Insider Some of the most consequential decisions a brand makes never arrive looking consequential. They appear as cost decisions. Growth plans. New operating