CSQ

Most businesses don’t fail because the idea was bad.
They fail because the founder stopped adapting.

That’s the uncomfortable truth behind Erik Huberman’s journey—from a 4-person startup to supporting 6,000+ brands at Hawke Media.

In our latest article + podcast, Erik breaks down:
• Why “overcomplicated marketing” kills growth
• The only two reasons businesses actually fail
• The 3 pillars every scalable brand must master: Awareness. Nurturing. Trust.
• Why pushing boundaries (and making mistakes) is a growth requirement—not a risk

His perspective isn’t theoretical.
It’s forged from thousands of companies—many that started in garages and became household names.

If you’re a founder, operator, or marketer trying to scale without losing your soul (or your balance sheet), this one’s worth your time.

📖 Read the article
🎙️ Listen to the podcast
🚀 Re-think how you grow

Because growth doesn’t come from doing more.
It comes from doing what actually works—and pushing when it does.



Link in bio 🚀

We gathered a select group of real estate developers and adjacent influencers in the space to join a conversation with Kevin Demoff (COO, Los Angeles Rams), Jovan Agee (Former Deputy Treasurer, State of California), and Emil Khodorkovsky (CEO, Forbix) around the future of real estate. They discussed various aspects of real estate, including investment opportunities, market-based approaches to development, transit-oriented development, adaptive reuse, and creating work-live-play communities.

You can catch the entire fireside chat here: https://lnkd.in/deHnctPb

Four key takeaways below:

1. The need for a trade organization or trade association-like entity to represent small and mid-sized businesses, including real estate developers, in order to have collective muscle and better navigate the challenges in the industry. This involves creating a paid representation similar to labor unions to advocate for their interests.

2. The importance of public-private partnerships in real estate development and the need for better collaboration between government entities, developers, and the business community. This includes streamlining the permitting and entitlement process, improving coordination between different branches of government, and aligning the interests of various stakeholders.

3. The potential for transit-oriented development and the importance of considering transit when planning real estate projects. This involves paying attention to what's happening in transit and exploring opportunities that may arise from transit-related initiatives.

4. The importance of incentivizing and rewarding efficiency in the planning and development process. This could include providing bonuses or incentives to planning department staff for timely approvals and streamlining the overall process to facilitate faster and more affordable development.



Thanks always to our partners: , ,

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