HumanX

Consumer trust is at an all-time low. In 2024, 71% of surveyed global consumers said they trust companies less than they did a year ago. Misleading ads alone cause 35% to lose trust in a brand and 25% to stop buying from it entirely.

The lesson is clear: every misstep, from tone-deaf campaigns to half-truths, now plays out on a national stage. Distrust is the default. Yet brands that lead with transparency, align with communities, and show up consistently still have a path to rebuild credibility. Real conversations and real accountability matter more than polished campaigns.

Our latest blog explores how brands can earn back trust in the age of skepticism, with practical takeaways on community-first marketing, cultural alignment, and transparency. Read Marketing in the Age of Distrust here

https://bit.ly/4fZXvcs

What do bank customers really want? We asked. They answered.

In our new white paper, Winning Wallets, we break down what drives today’s U.S. banking behavior: from digital expectations to loyalty triggers, switching patterns, and the features that matter most.

Whether you're a marketer, strategist, or financial leader, this report offers actionable insights to help banks, credit unions, and fintechs attract and retain the customers who matter most.

What’s inside:
• Why customers stay, and what pushes them to switch
• What modern banking behavior really looks like
• How digital platforms are reshaping loyalty
• Which features move the needle (and which fall flat)

👉 Download the full report: Winning Wallets: What Today’s Bank Customers Really Want

https://bit.ly/46y3gM9

🤖 AI can scan, summarize, and synthesize faster than ever—but can it understand what matters?

In our latest blog, (human)x explores the rise of deep research AI—what it can do for marketing teams, and where it still falls short. Because while machines can handle the data, humans bring the context, ethics, and strategy that turn insights into impact.

🧠 We’re not anti-AI. We’re pro-human perspective.
💡 Learn how to strike the right balance between scale and sense.
👉 Read the full blog to explore where deep research AI fits into your workflow—and where it doesn’t.

https://bit.ly/3TaI32S

Most brands use social listening to track mentions and sentiment, but that only scratches the surface. Our team uses powerful social listening tools, including HumanView, our own proprietary software, to analyze tone, context, and emotional nuance. That means we can help brands catch early warning signs, uncover emerging trends, and stay ahead of competitors.

In our latest blog, we discuss how brands can harness the full power of social intelligence, including our own recent work with Duck Brands. Check out the blog to learn how you can start turning real-time insights into better product decisions, smarter campaigns, and more agile strategy.

https://bit.ly/44KqWvG