Copy Compass

I launched Anatomy of a Sales Page last week and this is how I feel about it 🤪

But actually let me just say...

I can FEEL the cobwebs on my website

My backend biz systems aren't very buttoned up

Planning happens one month at a time around here

I'm not sure which services I want to keep offering

BUT I am falling in love with my business all over again right now. And the process of "catching up" after being behind the ball for a bit has been really energizing and freeing.

I'm following the good feelings and staying nimble so I can pivot.

My 2025 roadmap wasn't super rigid, so I built and tested and launched a workbook in April just because (I wanted to, I felt like it, I saw a need, etc.).

Thanks for hyping up Anatomy of a Sales Page — it lights me up to share resources and tools to help you craft better copy ✍🏼

You can find it at the 🔗 in my b!o :)

(fresh ink by )

LOVED seeing these results! Shoutout to ’s polling feature, lysm. 😘

Here are some tips to help you tackle these tasks:

1️⃣ Want to write better website copy?

Stop staring at that Google Doc and record a few voice memos to friends, instead. How do you ACTUALLY talk about your biz? Listen back to your voice memos and use your yappin’ style to inform your writing style. Website copy should be exciting and engaging, not cold or stuffy!

2️⃣ Want to write better blog posts?

Use tools like Google Trends and Answer the Public to find out what questions people are asking that YOU know how to answer. Then answer them! Break topics down into bite-sized steps, action items, and anecdotes that educate your target audience and helps them solve their problems.

3️⃣ Want to create your verbal brand identity?

Strip your brand back to the foundation and consider your brand values, target audience, and the personality you want to exude. Start a journal and jot down entries from the perspective of your brand—see where it takes you! (Psst…I also have a blog post called Building a Vibrant Verbal Brand Identity!)

4️⃣ Want to write better newsletters?

Subscribe to creators who inspire you! Put on your brand’s most casual hat and use your findings from your verbal brand identity exercises ^ to craft a newsletter that YOU find fun, interesting, and helpful. What are YOUR favorite things to write about? Let your passion ooze out.

💌 Want to get tips like this in your inbox every other Friday?

You know what to do! I'd love to welcome you to the Letters From Camp crew.

📧 Want to save on Flodesk?

I gotchu covered there, too.

Letters From Camp is landing in your inbox tomorrow. 📮

The new and improved format features 6 sections, curated to bring you digestible tips, insights, and inspo for meaningful connection and impactful biz decisions.

LFC will look a little something like this...

1. On a personal note... ✍️
2. Small steps, big impact 🌱
3. Practical advice for better messaging ⚡️
4. Behind the scenes 🖥️
5. Resources & recs 📍
6. Let's chat, friend 💬

It's not too late to get in on the fun of this very first edition of LFC 2.0, friend.

See you tomorrow! 💌