Reverbal Communications

Republican consultants are using AI daily at nearly twice the rate of Democrats.

“Every day that we are not adopting this stuff, the other side is moving faster. And I think ultimately that’s going to translate into votes.”

Jack Welty helped build the analytics program for two Democratic presidential campaigns. He joined me on Hello Merge Tag to talk about where our party is falling behind and what our side needs to start doing differently — now.

Full episode on HelloMergeTag . com, on YouTube, or wherever you stream podcasts.

Most campaigns use the Meta Ads Library the same way (if they use it at all!). They scroll around, take some notes, maybe screenshot a few ads.

Joshua Canter took a different approach.

He built a tool that automatically pulls ad data, researches the real-world context around it, and generates a full research report — complete with charts, timelines, and sourced analysis.

In our latest episode of Hello Merge Tag, we got into how he built it, where it breaks down, and why he thinks AI is about to be a serious equalizer for smaller campaigns.

Also: the Wesley Hunt $6 million ad budget story is a genuinely epic AI cautionary tale.

Check out the full ep at HelloMergeTag.com, on YouTube or wherever you stream podcasts.

Two campaign platforms we probably aren’t talking about enough: Nextdoor and… serialized content.

I just dropped a really fun ep of Hello Merge Tag with Ryan Davis, Founder and CEO of People First one of the largest social impact influencer agencies in the US, and the author of The Month in Digital, and he completely changed how I’m thinking about both.

First: Nextdoor.

Because it’s entirely location-based, it can be a powerful place for hyperlocal issue conversations — especially for down-ballot races or local advocacy campaigns trying to reach people in a specific community.

Second: serialized content that isn’t about the candidate.

Instead of forcing busy candidates into content schedules, campaigns should experiment with docu-style or issue-based series that follow staff, organizers, or community members.

Platforms love serialization. And it creates a way to consistently tell stories about the campaign’s values and work — without needing the candidate in every piece of content.

Lots more in the episode about influencer strategy, micro-creators, and why “going viral” shouldn’t actually be the goal.

Check out the full ep on YouTube, wherever you stream podcasts or at HelloMergeTag . com.

Miles Bruner publicly quit the Republican Party — and called on his colleagues to do the same.

He’s not the first to walk away (cc: Timothy Miller). But I was particularly interested in talking with Miles because he worked in digital, inside a party he found himself agreeing with less and less.

He joined me on the pod to talk about:
-What’s actually working for the right
-What he thinks is coming next
-The secret behind all those Bible verse posts Republicans share
-Whether Google is really suppressing GOP emails (spoiler: it’s not!)
-Escaping the GOP cult
-And a whole lot more

Check it out at HelloMergeTag (.) com, on YouTube or wherever you stream podcasts.