XOMAD

The 2026 Winter Olympics aren't just games, they are a 24/7 global takeover. Just like the biggest world events lately, Milano Cortina is going digital-first, meaning if you aren't scrolling, you're missing out on the real action!

Partnering with athletes, delegation members, or anyone behind the scenes, allows brands to move beyond traditional advertising and build genuine and lasting cultural relevance.

Whether through highlights, specialized storytelling or behind the scenes content, these messengers (aka influencers) capture significant moments that outpace traditional broadcasting and can turn raw unfiltered access into long-term brand affinity.

The key? Strategies that prioritize community and relatability. A proven way for brands to secure a central place in global conversations and drive engagement beyond official ceremonies.

And lastly, to all the US and Global athletes, congratulations! Your hard work paid off. We hope you enjoyed every moment!

The old playbook isn’t cutting it anymore.

Influencer marketing in 2026 is about relevance over reach, collaboration over control, and content made for how people really scroll.

This is what we’re seeing as brands plan for what’s next:

- Smarter creator casting.
- Short-form that actually feels native.
- Integrated and unexpected creator-led strategies built on trust.

The brands that get this won’t just show up, they’ll stand out!

Let us help you stand out with one of our custom programs.

We have decided that February will be all about Xyla! 🐶

Our pet of the month is two years of age, a huge fan of plantain chips, and one of her favorite things to do is snuggling up next to Darius!

Today, we’re taking a moment to reflect on the people and partnerships that make our work meaningful.

At , we’re incredibly grateful for the trust our brand partners place in us, the creativity our creators bring to every campaign, and the communities that make this industry so special.

Thank you for allowing us to help tell your stories, amplify your impact, and connect you with audiences in authentic, thoughtful ways. Your collaboration and support mean the world to us.

Wishing you all a warm and joyful Thanksgiving. From all of us at , thank you for being a part of our journey.