The Graphic Element

Exciting to see the first beverage brand using digital security packaging. The bottles are equipped with NFC tags that can authenticate and track its consumer base.

Smarter Tequila Packaging Connects with Consumers using NFC Otaca is first spirits company to fully digitize packaging with near-field communication for Internet of Things (IoT) connectivity.

inspiring snack brand collabs. Cheetos "Leave Your Mark" campaign featuring influential artists with orange dusted finger tips is reminiscent of Got Milk's mustache ads. While Zero (Sugar) Coke's collab with Oreos cookies has us scratching our heads.

Snack shake-up: Six gamechanging collabs redefining NPD Collaborations in the snack industry are vital for innovation, market expansion and consumer engagement. These partnerships lead to the creation of novel products that blend diverse flavors and cultural influences, capturing consumer interest and expanding market share.

When a vote for "Most Absurd" actually tastes good. These are oldies but goodies!

The Coolest New Foods & Drinks Hitting Stores Right Now (to Pull You Through the Winter Gloom) From cinnamon-spiced sprinkles to a Coca-Cola creation designed to taste like “happy tears,” the coolest new foods and drinks of 2024—at least so far—are all designed to surprise and delight. Here’s what’s worth checking out in grocery stores and online.