Q.0 Network

—The New Era of BMW ALPINA Starts Here

The design language is all about “second read” sophistication. The front end brings back the shark-nose idea tied to the ALPINA B7, while the kidney grille becomes a three-dimensional sculpture with a softly backlit perimeter. A six-degree speed feature line starts from the lower front corners, runs along the body, and wraps around the rear. The modernized ALPINA deco-lines are painted beneath the clear coat, and the car rides on 22-inch front and 23-inch rear wheels with the 20-spoke design that has been part of ALPINA’s visual identity since 1971.

Inside, BMW describes generous space, full-grain leather from Alpine-region producers, restrained heritage blue and green stitching, watchmaking-inspired metal finishes, and crystal controls focused on the driving experience. The Vision BMW ALPINA also keeps ALPINA’s comfort philosophy alive with Comfort+, while BMW Panoramic iDrive and a new passenger screen get an ALPINA-specific digital interface.

Most importantly, BMW says BMW ALPINA became an exclusive brand within the BMW Group in 2026, positioned between BMW and Rolls-Royce. Next year, customers will be able to experience the first BMW ALPINA model, inspired by the BMW 7 Series but unmistakably ALPINA. That makes this concept more than a styling exercise: it is BMW showing how ALPINA’s old-school grand-touring philosophy could survive in a modern luxury-performance future. For fans, that is the plot twist: less noise, more authority, and another kind of speed.

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Audi just revealed the first official look inside the new Audi Q9, and this is not just another SUV. According to Audi’s official press release, the Q9 is the brand’s first large full-size SUV and the first full-size SUV to wear the four rings. Audi is positioning it as a new flagship model focused on space, exclusivity, and in-car experience, with CEO Gernot Döllner saying “Vorsprung durch Technik” is increasingly defined by the experience inside the vehicle.

The biggest defining feature of the Audi Q9 is its interior. Audi describes the cabin as a spacious, exclusive sanctuary for family, business, and long journeys. The Q9 will offer up to seven seats, with a six-seat layout available for a more business-class feel. In that version, the second row gets two electrically adjustable individual seats with active ventilation in the cushion and backrest. For families, the seven-seat version allows all three second-row seats to fit child seats.

Another major first: the Audi Q9 has electrically operated doors, a first for Audi. They can be opened or closed using the key, myAudi app, MMI, brake pedal, or seatbelt buckle. Audi also says surround sensors with obstacle detection can stop the doors from opening into tight spaces, cyclists, or other road users.

The panoramic sunroof is another standout. It measures about 1.5 square meters and uses nine individually controllable segments that can switch from transparent to opaque. The roof also blocks more than 99.5 percent of UV radiation, and the top trim adds 84 LEDs with 30 colors.

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