CBI Digital US

Despite the uncertainty and economic headwinds we're facing, digital ad revenues are showing resilience with projected growth throughout the rest of the year. Ultimately, consumer psychology will dictate the trend and consumer shopping behavior can be heavily affected by any significant news, creating disrupted market movement.
Source: https://www.marketingdive.com/.../ad-revenue.../625463/

Ad growth surprisingly resilient in face of macroeconomic uncertainty Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

Starting June 30, 2022, Google Ads Advertiser will no longer be able to create or edit expanded text ads in Google Ads (or any other platform that supports expanded text ads such as Google Ads Editor, the Google Ads mobile app, or API). Existing expanded text ads will continue to serve alongside responsive search ads, and you'll still see reports on their performance going forward. Additionally, you'll be able to pause and resume your expanded text ads, or remove them if needed.
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To prepare for this change, Google Ads recommends that you have at least one responsive search ad in every ad group in your Search campaigns by June 30, 2022.

In another effort to streamline its use of keywords and increase focus on user intent, Google will be phasing out modified broad match keywords by July, so be sure to prepare and monitor campaigns closely during this transition.

Breaking: Google Ads to Phase Out Modified Broad Match Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and how queries match to keywords.

Take a deep dive into branded search campaigns and discover not only how to make the most out of this important group of keywords, but also the vital role incrementality should play in overall strategy.

Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality There are 4 steps to evaluate your investment of branded keywords - judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

Utilizing Auction Insights on both Google and Microsoft can provide great insight on how your campaigns overlap and perform with similar brands to improve your PPC competitor analysis. https://searchengineland.com/using-auction-insights-for...

Using auction insights for better PPC competitor analysis Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.

According to Google’s John Mueller, identical content posted in different formats, such as a video and a blog post, isn’t actually considered duplicate content, and he even recommends this tactic for publishers to repurpose content going forward.

Google: Same Content in Different Formats is Not Duplicate Google’s definition of duplicate content does not include articles and videos that contain the same text.