AI & Tech for Real Estate Agents
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Marty Richter is the Director of Technology at Keller Williams Classic Realty NW in Maple Grove, MN and Keller Williams Integrity Realty in Roseville, MN.
08/20/2025
Not sure which AI tool does what? Here’s a quick breakdown made simple for real estate agents:
ChatGPT → great for general use, images, and deep research
Claude → shines at creative writing and natural tone
Gemini → powerful for AI search, research, and coding
Perplexity → web research with sources, summaries, and Claude built in
Think of it like your real estate toolbox, each tool has its job, and knowing which one to grab saves time (and frustration).
Which AI tool are you using the most right now?
Life doesn’t pause just because you’re running a business. These AI life hacks free up your brain for what matters.
06/20/2025
🚨 16 Billion Passwords Leaked. Are Yours on the List?
The largest password breach in history just dropped, spanning Google, Apple, Facebook, and more.
We're talking 16 billion credentials exposed in a structured, searchable format now circulating among cybercriminals.
This isn't just old news recycled.
It’s weaponizable data at scale.
And it’s a wake-up call for anyone with an online account (so… everyone).
In my latest article, I break down:
🔐 Why this breach is different
⚠️ What’s actually at risk
✅ 6 steps you should take today to stay safe
Read the full article below.
Stay alert. Stay secure.
Your online safety depends on it.
🛡️ 16 Billion Passwords Leaked: Why It Matters and What You Need to Do Now Imagine your most sensitive logins, email, banking, and social media, sitting on a searchable list that's now in the hands of cybercriminals worldwide. That’s not a hypothetical.
📣 BIG NEWS: KW x Canva Is Here!
Your marketing just got smarter, faster, and WAY better looking.
✅ Canva Enterprise – FREE for all KW agents
✅ KW-branded templates
✅ MLS-integrated designs
✅ AI-powered editing tools
This is next-level marketing—and it’s all included.
🎥 Watch this 3-minute video 👇
09/04/2024
🚀 Tip of the Week: Did you know you can automate your follow-ups and nurture leads effortlessly with SmartPlans in Command? Whether you're working with new leads or past clients, SmartPlans can help you stay consistent and save time. Ready to give it a try? Check out this step-by-step guide and start setting up your SmartPlans today! https://bit.ly/addsmartplansfromthelibrary
Contact Merge is LIVE in Command!
YOU CAN NOW MERGE CONTACTS IN COMMAND, SOMETHING WE'VE ALL BEEN WAITING FOR - CHECK OUT MY QUICK RUNDOWN OF THE FEATURE TO SEE HOW IT WORKS.
*When you merge two contacts, you will choose one to keep (the primary contact) and one to merge with the primary. The one you choose to merge cannot be on an active SmartPlan, have a connected Opportunity, or have an account on your App/Website.. You will have to either make that contact the primary, or remove them from any SmartPlans & Opportunities before you can merge them into the primary one.
To learn more 👉https://answers.kw.com/hc/en-us/articles/17122629213459
Tune in as Jason Abrams dives deep into conversation with Gary Keller. Discover the essence of intense focus, understand the real meaning behind the 80/20 rule, and explore the art of living a purposeful life. It's not just about real estate, it's about maximizing your life!
Tune in each week for practical tips, impactful strategies, and real-life stories shared by industry experts and successful agents that will help build and take market share.
Listen to this episode on Apple, Google, Spotify, or anywhere you find your podcasts. Check it out here: millionaireagentpodcast.com
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