Storylink Creative

Exhibitor magazine's 2026 Economic Outlook Survey paints a fairly clear picture of the financial landscape. Forty-one percent of respondents are operating on total 2026 trade show budgets under $500,000. Another 20 percent sit in the $500K to $1 million band. Eleven percent are between $1 million and $2 million, and 16 percent are north of $2 million. Twelve percent reported being unsure of their budget — which, frankly, is its own kind of data point. If you don't know how much you have to spend, the conversation about whether you're spending it wisely probably hasn't happened yet.

Read our blog post: https://www.storylinkcreative.com/post/steady-as-she-goes-for-now