Accelerant Research
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Accelerant Research is a full-service UX and marketing research and consulting firm located in Charlotte, NC.
02/10/2026
Expectations vs. reality told an interesting story this Super Bowl.
Our Super Bowl 2026 pre- and post-game surveys reveal that before the game, fans anticipated the game itself and commercials would dominate. In reality? The Bad Bunny halftime show stole the spotlight—while enthusiasm for the game and ads cooled.
This is why measuring sentiment both before and after key moments matters.
Explore the full results 👉 https://www.accelerantresearch.com/articles/super-bowl-2026-survey-results-pre-game-vs-post-game-insights
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In this Accelerant Research Virtual Insights Conference (ARVIC), Solomon Bennett of Vail Resorts outlines what he calls the “Insights Department Death Spiral”—and the mindset shifts researchers need to avoid falling into it.
🎥 Watch to hear the most common mistakes and how to course-correct: https://www.youtube.com/live/FaZS6eCxuKk?si=ACTu-wh1zFQi-Khu
Can anyone else relate? 😅 It’s so hard to explain market or UX research to people outside the field.
Accelerant’s Molly Hagan recalled struggling to describe her dad’s research career — and now faces the same challenge herself.
The silver lining? She says it’s actually great practice for becoming a stronger communicator as a researcher.
Watch more from Molly and her dad, Joe Hagan of 20/20 Financial Research Corp, in this Accelerant Research Virtual Insights Conference (ARVIC)!
https://www.youtube.com/watch?v=8qxF4mk6fEw&t=2867s
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1242 Mann Drive, Ste 100
Matthews, NC
28105
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| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
