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To have outstanding click-through rates, your push notifications need to catch your players' attention and entice their curiosity.

Use limited-time offers, anything new (in-game items, challenges, or levels unlocked), and playful CTAs to make your notifications stand out. A/B testing can help you find the best strategies. And remember, high click-through rates are correlated with higher numbers of daily active users and monthly active users.

Don't miss out our latest article "3 Tips to Engage Your Mobile Gamers: A Data-Based Strategy" for more useful tips!

3 Tips To Engage Your Mobile Gamers: A Data-Based Strategy – Appodeal The importance of user engagement for your mobile game growth: push notification opt-in rate, CTR, DAU, and MAU are all interconnected. They all correlate with retention rates and conversions...

💪 With limited time and resources, a mobile casual game studio optimized their monetization strategy for the holiday season, achieving a +50% ARPDAU! 🎉 Appodeal helped them by replicating the success of another game's strategy, focusing on banner ad refresh rates. 🎯

Discover how to replicate success stories even when resources are limited:

Mobile App Growth +50% ARPU By Replicating The Success Of Greater Games Mobile app growth. With limited time & resources, we optimized their monetization to get the most out of the Holiday Season. A mobile casual game with +400k DAU (Daily Active Users)

Do you know how to push User-Generated Content through Influencer marketing? If you have a mobile apps or game, keep reading.

User-generated content (UGC) is one of the most powerful marketing tools available for game developers. It's a cost-effective way to create engaging and authentic content while building a community around your game.

UGC can take many forms, such as game screenshots, fan art, in-game videos, or even fan-made mods. Create a sense of community and make players feel like they're part of something bigger. You can also reward your most loyal players with in-game perks or even highlight them on your social media channels.

This and more useful ideas in our article "Tips for Game Devs Working with Influencers"

Tips For Game Devs Working With Influencers – Appodeal Tips for Game Deveopers to work with influencers. How to motivate them and get what you want, while acquiring organic installs and brand exposure for your mobile game. Build partnerships with niche influencers to drive quality & targeted traffic to your App Store while boosting installs.