Edit Media

I bet social media managers stand united in their response to “make it go viral.” 🙄 We all know virality isn’t a sure thing.

But because we’ve been asked to do this one million times, we have a few best practices to help grow your impressions:

• Keep it huuumaaaaannnnnnn (seriously, people are becoming blind to AI-generated copy. Some people wrote like bots before ChatGPT was born and if that’s you, loosen up so people can tell the difference 😂).

• Stuck in the habit of posting single image after single image? Try different types of posts. Throw in occasional reel and carousel to see how it helps your reach.

• Boost important content! Pro tip: Posts that perform well organically should be your top contenders for paid support. Don’t waste money on bad content.

Any other recommendations from our fellow social media managers out there?

There’s a whole generation of young professionals who spent most of college remote.

Alex learned work in an office. Bri learned it on a screen.
Same drive—very different starting lines.

Let’s talk about what happens when those worlds collide. 🎥