Forma

Cords were never going away, the brand just needed to be reintroduced with purpose.

Dotz was founded 15 years ago to make cable management effortless. Over time, the category faded from view, even as homes became more connected than ever.

This rebrand focused on grounding Dotz in renewed clarity — modernizing how the brand looks, feels, and shows up in the world. From an elevated visual system and refreshed packaging family to updated product renders and a new digital experience, every touchpoint was designed to reshape perception and reintroduce Dotz for today’s cord-heavy lifestyles.

Check out the full case study on our site!

We partnered with Moonshot Beverage Company, a visionary startup in the alcoholic beverage industry led by an experienced industry veteran, to develop Ebb + Flow Wines. Our mission? Create a premium retail wine brand that appeals to both casual consumers and connoisseurs alike.

Involved from the very beginning, we worked with their team from idea to sales by developing the name, brand strategy, designing an elegant packaging system and through to a retailer sales deck, website, and working with their production vendors. Ebb + Flow wines are now not only available in stores but have received accolades at the California State Fair and from Wine Enthusiast. We're proud to have assisted their success and look forward to our continued partnership as they grow and innovate in the industry.

Check out the full case study on our site!