ASA Automotive Systems

Driving Innovation in the Tire & Automotive Industry for Over 30 Years.

At ASA, the road to success is paved with innovation, resilience, and an unwavering commitment to our customers. For over three decades, we’ve been at the forefront of transformation—helping tire dealers, manufacturers, and industry partners navigate change and seize opportunity.

From our early days to where we stand today, one thing remains constant: our people. Combining youthful energy with seasoned expertise, our rock-solid team has been the engine powering every milestone. And our amazing customers—the heartbeat of everything we do—inspire us to evolve and lead the way forward.

Our Journey in Milestones:

Each chapter in our story has been a testament to adapting to the dynamic tire and automotive industry, staying ahead of the curve, and setting new benchmarks in software solutions.

As we reflect on how far we’ve come, we’re even more excited about where we’re headed. The journey is far from over, and we’re just getting started!

Stay tuned to see what’s next. Big things are coming, and we can’t wait to continue driving success together. Here’s to the next chapter—stronger, smarter, and more innovative than ever.

PS: Click on the PDF for better readability—because squinting at tiny text isn’t on our list of New Year’s resolutions 😎https://info.asaauto.com/hubfs/ASA%20Infographic.pdf

After hours of voting, tallying, and maybe a little debate, we officially have a WINNER for the Ugly Sweater Contest — Carol Latham. But let’s be real, who’s calling this sweater “ugly”? It’s adorably cozy, and those twinkling lights swaying? Pure magic.

The second-place battle was fierce, ending in an astounding three-way tie. Shoutout to Mike Hendriksen, Jared Bailey, and
Steve DeLeo for each racking up 2nd highest votes.

And let’s not forget Stacie Walker's festive flamingos—an honorable mention that totally brightened up the competition.

To everyone else who participated: better luck next year. Sorry, you just weren’t ugly enough ;)

Time to start planning your masterpiece for next year. Can Carol defend her title? We can’t wait to find out.

Cheers to all the festive fun— team ASA sure knows how to make the season bright.

At ASA, the Holidays aren’t just a season—they’re a vibe. Yesterday, we brought the magic to life with sweet gatherings, festive luncheons, lots of laughs, and a whole lot of Holiday cheer.

Our Boise and New Hampshire teams celebrated in style, and our amazing remote crew joined the fun virtually. But what’s a winter Holiday party without an Ugliest Sweater Fashion Show?

The competition was fierce, the sweaters were... creative, and the holiday spirit was off the charts. We’re still tallying votes to crown the Ugliest Sweater Champion—stay tuned for the winner.

At ASA, we don’t just work hard; we celebrate harder. Because we know it’s the people who make this season (and this company) so special.

Here’s to spreading smiles, sharing fun, and making every moment merry. Wishing you all a festive, joy-filled season.