SignValue

According to the most recent October 2023 Federal Reserve Bank Survey, the commercial and industrial loan sectors are experiencing a trend of tightening lending standards.

Key highlights include:
- 5 consecutive quarters of tightened loan standards
- 35% credit officers tightened standards, 63% maintained, 2% loosened
- 50% reported increased premiums on riskier loans
- 87% cited a less favorable economic outlook as the reason for tightening

BillboardInsider's analysis reveals a cautious approach by lenders, reflecting concerns about economic conditions. They emphasize proactive preparation! Be ready for potential challenges to navigate these downturns effectively and identify emerging opportunities.

Billboard Insider article: https://conta.cc/3G8Q3ef
SignValue summary: https://conta.cc/3G8Q3ef

Clear Channel Outdoor is lighting up the Las Vegas skyline with their latest collaboration with the Westin Las Vegas Hotel & Spa!

Get ready for the Formula 1 Fan Experience from November 16-18, 2023, with over 300,000 attendees expected. Clear Channel Outdoor is strategically positioning three large Out-of-Home spectaculars along the Vegas Grand Prix track, making it the perfect opportunity for advertisers to reach Las Vegas tourists, affluent audiences, and international travelers.

The 'Westin Spectacular Domination' package includes:

1️⃣ Vertical Digital Spectacular (46' high x 18' wide)
2️⃣ South Wallscape Spectacular (130' high x 200' wide x 2)
3️⃣ East Wallscape Spectacular (130' high x 50' wide)

Clear Channel Outdoor's portfolio covers a wide range of digital and printed assets, reaching an incredible 92% of adults aged 18 and above weekly.

🔗https://www.signvalue.com/cco-f1/

Clear Channel Outdoor is lighting up the Las Vegas skyline with their latest collaboration with the Westin Las Vegas Hotel & Spa! - SignValue Tweet Share Clear Channel Outdoor’s New Out-of-Home Spectaculars Illuminate Las Vegas Skyline Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home (OOH) media, has just unveiled a new collaboration with the Westin Las Vegas Hotel & Spa. This partnership introduces three large OOH spec...

At the recent Citi Tech Conference, Outfront Media's CEO Jermey Male outlined their challenges and growth in 2023. Some key points that stood out are:

1. Grow Transit Business: Focus on revitalizing transit business by connecting digital assets to programmatic platforms, amending transit agreements.
2. Cost Reduction: Vigilant expense management, especially SG&A costs, to lower as a percentage of revenue for 2024.
3. Digital Conversion Targets: Insist on a 20%+ IRR for digital projects.

Other takeaways from the discussion can be found on our website: https://conta.cc/3PQIoH5
Read the Billboard Insider article here as well: https://conta.cc/3PStOyN

OUTFRONT'S Strategic Roadmap: Navigating Challenges and Growth in 2023 - SignValue Tweet Share OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023 In a recent article from Billboard Insider OUTFRONT’s CEO, Jeremy Male, outlined the company’s plan for the rest of the year at the Citi 2023 Global Tech Conference. The key points of their strategy are: Growing...

Programmatic DOOH on the Rise!

Here are some insights from VIOOH's annual research on Programmatic Digital Out of Home (DOOH). The future of prDOOH is soaring!

Key Highlights:

1️⃣ Impressive Growth: DOOH ad spending to surge by 33% in the next 18 months!

2️⃣ Media Plan Integration: 31% of US advertisers already using prDOOH, and 39% planning to ramp up in the next 18 months.

3️⃣ Budget Reallocation: 33% reallocating budgets, 15% creating new ones for prDOOH.

4️⃣ Innovation & Targeted Activations: 80% find prDOOH most innovative, and 67% agree it effectively targets the right audience.

5️⃣ Multi-Channel Integration: prDOOH closely integrated into multi-channel campaigns (64%)—the future of advertising!

VIOOH partnered with MTM to survey 1,200 advertisers and agencies worldwide for this invaluable data. Get a real-world perspective on prDOOH's transformative impact!

VIOOH's CEO, Jean-Christophe Conti, says, "Programmatic DOOH is now a must-have on every media plan!"

View the SignValue breakdown here: 🔗 https://conta.cc/46cc1IN

Programmatic DOOH on the Rise: Insights from VIOOH's Latest Report - SignValue Tweet Share We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The future of programmatic DOOH (prDOOH) is undoubtedly on the rise, and the insights from this report shed light on its growing popularity, particularly in...