Kate Northrup

The truth about our launch numbers: it’s not how much you make. It’s how much you make per lead.

When we started tracking Earnings Per Lead (EPL), everything changed.

Our revenue grew 63%. Our EPL grew 31%. But our leads only grew by 26% – which was a good thing.

It led to more income without chasing more leads, building a bigger audience, or adding another launch to the calendar.

What actually moved the needle:

-Attracting the right clients, not just more of them
-Converting interest into income without the push
-Building a business model that runs on fewer, better decisions

If you want the full 5-part foundation for this, it’s all inside a free 3-part live workshop: The Business Breakthrough Experience.

I’ll be there myself — this is the methodology behind how we run our launches.

Comment BBE and I’ll DM you the link.