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Most Important Facts About Social Media One Needs to Understand
can be easy as , , and sharing but for those, who have their hands in the and the marketing, social media is much vast and difficult to win over. There is much that goes beyond posting and sharing and these are better known as social media .

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If you’re still keyword-plugging your blog posts, there’s a decent chance you wear overalls with one strap down, three-quarter pants, and mood rings because, giiiirl, you’re living in another decade.

One of my favorite developments of the 2010s is how SEO has changed—or more specifically, how the spammy old tactics of yore don’t work anymore. Search optimization isn’t perfect yet, but it’s far closer to what it should be: optimizing for your audience by creating content that people choose to engage with.

The infographic below, courtesy of content-marketing savant Neil Patel, fully captures the way search optimization has evolved. If you’re just starting to get your SEO knowledge up to date, or want to explain how SEO works to another member of your team, it’s a great tool to have. Favorite stat: 88 percent of the companies that use SEO integrate content marketing into their strategies because—bottom line—great, widely shared stories = higher rankings.

SEO Citrus - Marketing Juicery

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Google is steadily moving to a mobile-only world. Mobile-first indexing seems like the inevitable consequence of a year (or more) almost exclusively dedicated to evangelizing and forcing a change of mindset from desktop to mobile.
Albeit links are still essential for rankings (see Penguin 4.0), Google's investigative efforts seem almost fully devoted to entity, predictive, and personalized search. Again, quite logical if we consider deeply personal devices like mobile and home assistants.
For the same reason, voice search seems to be the next frontier of search, partly because Bing — using a different business strategy than Google — may represent a big competitor in this arena.
Since John Giannandrea has become the Senior Vice President of Search at Google, machine and deep learning began to be used by default in every facet of Google Search. Thus, we should expect them to be used even more in 2017, perhaps with specific algorithms improving Hummingbird at every phase.
In a mobile-only world, the relevance of local search is even higher. This seems to be the strategic reason both for an update like Possum and all the tests we see in local, and also of the acquisition of a company like Urban Engines, whose purpose is to analyze the "Internet of Moving Things."
The acquisition of startups like MoodStock and EyeFluence (but also Anvato and Famebit) seems to suggest that video/images and video/images marketing will be a central focus for Google, perhaps also because YouTube is struggling against Facebook (and not just Facebook) when it comes to videos/images and their monetization.

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Local SEO is on the rise, and is, therefore, extremely important, especially if you have one or more brick-and-mortar locations. To serve up the most relevant information, considers geographic location when users perform searches. If your business has a weak or non-existent local SEO presence, you may not show up at all. That’s where we come in.