Reid-Lewis Strategy Group

Data doesn't just happen; it requires planning. Before launching your online campaign, think through your goals and the data you'll need. From strategy to tactics, every step generates data—but only if you plan for it.

This is structured look at organizational storytelling helps explain the role of stories and how to create them.

Your Strategy Needs a Story Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engagin...

Recent data finds household with higher incomes are 14 percent more likely to watch ad-supported streaming on at least a weekly basis than those with lower incomes. Find out why.

Why higher-income households are diving into ad-supported streaming | The Current Higher-income households are embracing ad-supported streaming services to reduce the price of their monthly subscriptions

The The Wall Street Journal reports that Apple CEO Tim Cook has called senators in a vain effort to derail a bill targeting the company’s profitable App Store.

Apple Finds Itself Under Scrutiny in Washington’s Big Tech Clampdown CEO Tim Cook has called senators in a vain effort to derail a bill targeting the company’s profitable App Store.

Forbes offers up five ways to boost your Instagram engagement in 2022.

Council Post: 5 Ways To Boost Your Instagram Engagement In 2022 While TikTok is on fire right now, Instagram remains a force to be reckoned with.

eMarketer reports that "about two-thirds of the US population are monthly connected TV (CTV) users." Time to learn more about this marketing channel if you haven't considered it before.

Connected TV usage expands across all generations About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.