Tall Digital Marketing

🌼 What are keywords and why are they important? 🌼

🌼 They are the words that your potential followers type in their search engines, looking for different products and services.
That definition alone shows you how important they are. People rarely type in a complete URL address anymore.

🌼There are several ways to make sure you are using the best keywords on your website and in any copywriting you use on your social media.

🌼 Google Trends: It provides access to a large unfiltered sample of actual search requests made to Google. It shows the tendency the word you are using has, by location, related subjects and related searches.

🌼 Search Engines: Google uses artificial intelligence to predict your future searches.
Make a list of the different words that appear in Google’s predictions applied to your line of business. You can start to choose your keywords by trying to answer the queries people are already making on Google. These are words your ideal audience has typed in.

🌼Apply this same exercise on YouTube and Instagram. Check the . All this is great research for your brand!!

🌼 Google Ads:
You need to have an active Google Account and be logged in. This is a powerful tool when it comes to keywords. It is free up to the moment you launch a campaign. Finding these keywords can really help you reach your ideal audience and direct your campaign directly to them.

⭐️ Did you know?

⭐️ Online reviews and ratings of businesses on sites like Yelp, Facebook, Google, and TripAdvisor have the power to shape consumer behavior.

⭐️ Over 50% of consumers always or often check out online reviews, while only 34% seek out information on discounts and pricing

⭐️ 62.7% of consumers believe that online reviews are "important" or "very important" when choosing a local business
Only 3% don't consider reviews when making a purchase decision with a local business.

⭐️ 69.9% of consumers read reviews in the beginning of, and during, the research phase

⭐️ 63.3% of consumers trust businesses with overall ratings of 4.0 or 4.5 stars out of 5
Only 2.5% trust businesses with overall ratings of 2.0 stars or less.

⭐️ The continued growth of online reviews has led to a shift in consumers' purchase behavior, from the way they search for local businesses to the way to make purchase decisions.

⭐️ By embracing and leveraging reviews, your business can drive customers to your door and build your reputation and search visibility in ways that will make a positive impact on your bottom line.

Source: SocialMediaToday

⭐️ Contact us today at
[email protected] to see how we can help you leverage your reviews to build trust amongst your clients and future clients

🌼🌼 I took this photo hiking in Colorado. I enjoy photography and love taking pictures of flowers.🌼🌼

This one is yellow, one of the colors we chose to represent us online.

⭐️ Brilliant
⭐️Golden
⭐️Strong
⭐️Confident
⭐️Joyful