Polo Waltrip Creative

Had an amazing time working on this med spa branding project. Just as we don’t compare apples and oranges, Ripe embraces that everyone’s flavor of beauty is unique and can’t be compared. 🍒🍇🍓🍋🍌🍉

We were inspired by vintage editorial ads for beauty brands (and, admittedly, my big sister’s magazine adds I spent way too much in deciding if I was a spring or autumn) 🫠🫠

🪩Tapping into a retro aesthetic with modern touches, we drew inspiration from vintage beauty brands, textures and palettes.

We prioritized a certain sense of flirtation, tongue-in-cheek, and playfulness to the brand that aims to keep the tone casual and easy to connect with, but professional.

I can’t wait to share more from this project, and a huge thank you to the founders and for allowing me so much creative freedom in the process.