Ellis Digital

Here are 4 key concepts that I believe are absolutely key to unlocking success in not only your professional endeavors, but in life.💫

While seeing bigger picture is important to visualizing and manifesting your dreams and goals, only within the details can you truly understand the path and hurdles that lie before you.

Every dream starts with believing in yourself. Rome wasn’t built in a day, so stay focused and stay true to your individual journey. You will get there with the desire and dedication to thrive against all odds.

Dreams are amazing and it is important to never set a ceiling on your potential, however it is just as important to set realistic and intermediate goals along the way to track your progress and keep your work ethic honest.

Never stop learning. Always be a student. Always look to learn new skills that can accentuate your current skillset and better your ability to perform in your respective field or endeavor.

Looking to add digital marketing to your tool belt? Be sure to check out my e-book : the elite digital marketing guide . Which teaches you all you need to know about how to market and scale your business to 6 figures !💥

Marketing is more than just telling others about your amazing product and it’s features. It’s about telling a story and providing value to your consumer every step of the way.

How do you incite credibility, conversation, and peer-to-peer interaction or communication. How do you showcase that your brand is more than a business, but an experience personalized to enhance and perfectly fit into each individual’s life?

Here are 5 reasons why people will buy from you!

Learn more about how to create a strong brand and scale your business to 6 figures with my book The Elite Digital Marketing Guide (link in bio)

Want to create high performing emails? Here are 6 essential tips on how you can curate emails that help you reach your business goals!

1. Segment and Target Your Email Lists

A large part of digital marketing is personalization. Brands must now take time to ensure the content each customer receives is relevant to their needs and pain points. When creating your email marketing strategy, segment your customers by interests, needs, or step within the marketing funnel, and then deliver unique emails to those segments with content that will appeal to each group. This can significantly improve open rates, click through rates, conversions and ultimately reduce opt-outs and unsubscribes.

2. Personalize the Subject Line, Keep It Short, and Focus on the Benefits

By just adding a recipient’s name to an email’s subject line can increase the likeliness of your email being opened by 26 percent. Be sure to keep subject your lines short, typically under 60 characters total. We now live in a mobile-first world so unnecessary long subject lines are usually cut off.

3. Don’t Send Too Many Emails

Spamming your consumers with too many emails can result in as much as 80% of your list unsubscribing. Try to send out no more than approximately two emails a week.

4. Pick The Right Time to Send Emails

Marketing research shows that Tuesdays and Thursdays at 10:00 a.m., or between 8:00 p.m. and midnight, are the best times to initiate email campaigns This can vary across industries so be sure to test your emails and see exactly what the best time for you happens to be.

5. Use Images and Videos

Images and videos boost an individual’s’ willingness to view content by 80 percent. Videos, in particular, can increase click-through rates by 300 percent.

6. Write Simple, Relevant and Compelling Body Content.

When writing your email’s body text, focus on getting your audience to understand your overall offering and the value/benefits your brand gives them in the simplest way possible. Clearly communicate how you can solve your customers needs, and focus your effort on creating long term relationships.

Segment and Target Your Email Lists

A large part of digital marketing is personalization. Brands must now take time to ensure the content each customer receives is relevant to their needs and pain points. When creating your email marketing strategy, segment your customers by interests, needs, or step within the marketing funnel, and then deliver unique emails to those segments with content that will appeal to each group. This can significantly improve open rates, click through rates, conversions and ultimately reduce opt-outs and unsubscribes.

Personalize the Subject Line, Keep It Short, and Focus on the Benefits

By just adding a recipient’s name to an email’s subject line can increase the likeliness of your email being opened by 26 percent. Be sure to keep subject your lines short, typically under 60 characters total. We now live in a mobile-first world so unnecessary long subject lines are usually cut off.

Don’t Send Too Many Emails

Spamming your consumers with too many emails can result in as much as 80% of your list unsubscribing. Try to send out no more than approximately two emails a week.

Pick The Right Time to Send Emails

Marketing research shows that Tuesdays and Thursdays at 10:00 a.m., or between 8:00 p.m. and midnight, are the best times to initiate email campaigns This can vary across industries so be sure to test your emails and see exactly what the best time for you happens to be.

Use Images and Videos

Images and videos boost an individual’s’ willingness to view content by 80 percent. Videos, in particular, can increase click-through rates by 300 percent.

Write Simple, Relevant and Compelling Body Content.

When writing your email’s body text, focus on getting your audience to understand your overall offering and the value/benefits your brand gives them in the simplest way possible. Clearly communicate how you can solve your customers needs, and focus your effort on creating long term relationships.