rbb Communications

From global brands to major sports organizations, this year has been filled with reputation-defining moments playing out in real time.

One thing’s clear: how a brand responds can matter just as much as the crisis itself.

That’s why we put together five things every brand should keep in mind when navigating high-pressure moments, because in today’s world, every response becomes part of the brand story.

Need crisis + reputation management support for your brand?

Learn more: https://brnw.ch/21x2Uxs

Marketing activity is not the same as marketing effectiveness.

Many law firms are doing all the right things on paper. But without a clear view of performance, it’s impossible to know what is actually driving growth and what is simply creating noise.

That is where a marketing audit becomes essential.

A true audit goes beyond surface-level metrics. It evaluates the full ecosystem: brand positioning, website performance, search visibility, content strategy, media presence, CRM alignment, and competitive standing. Then it turns those insights into a focused actionable plan.

Because perception is formed long before the first conversation. And if your presence is inconsistent or outdated, you are losing ground before you ever get a seat at the table.

In his new Law.com article, rbb Communications SVP and Partner Josh Merkin breaks down why now is the moment for law firms to take a harder look at what is working, what is not, and where real marketing impact is being left on the table.